Avoidable Marketing Mistakes Small Businesses Make
Marketing is an essential part of promoting your small business. Everyone makes mistakes, but as a small business, those mistakes can eat away at your marketing budget. Here are a few marketing mistakes small businesses tend to make and how you can avoid them. Not Understanding Your Target Audience If [...]
The Importance of a Great Website for a Non-Profit Organization
A powerful online presence is not only reserved for service companies and product retailers. In fact, a strong website is one of the most important assets a non-profit organization can have. Read on to find out why it’s important for any non-profit organization to have a great website. Tell Your [...]
Brand Refresh vs Rebranding – What’s the Difference?
The big question for businesses: to refresh or rebrand? The difference between a brand refresh and a rebrand is profound, so it’s important to get the decision right the first time. Otherwise, you risk having to do everything over in a couple of years. If you need some guidance, here’s [...]
Benefits of Blogging for Your Small Business
There’s always some debate as to whether blogging is still relevant for digital marketing purposes. But blogging is a consistent and integral part of marketing strategy. It doesn’t matter what kind of company you run, you should have a blog! Here are five benefits of having a blog. Blogging [...]
4 Reasons Why Your Website Should be Mobile-Friendly
On average, Americans are spending more than 5 hours on their mobile devices a day. This means it’s imperative for your business’ website to be mobile-friendly. Read on for 4 reasons why a mobile website can help your business succeed. Nearly 60% of all website traffic is coming from [...]
Which Social Media Platforms Should You Use for Your Business?
There’s no question social media is a necessary marketing tool for every business. But getting started can be difficult, and even deciding which social media platforms you should use can be more complicated than you think. So how do you choose? Here are three steps to determining which social media [...]
Why You Shouldn’t Build Your Own Website
If you need a website for your business, there are now more tools than ever to help you build one. Like WordPress templates, Wix website builder, Big Commerce, web hosts with starter packages, and more do-it-yourself online services and videos. It seems easy enough and like a good way to [...]
The Importance of Social Media Ads Marketing
With the rise of social media, it’s more important than ever for businesses to take advantage of its opportunities. Every business, big or small, can benefit from investing in social media. The most important aspect? Paid social media ads marketing. We’ll go into why social media ads marketing is important, [...]
Debunking Common SEO Myths
Search engine optimization is complicated, so mixing facts with fiction can happen. However, a big problem lies in believing SEO myths, which can harm you and your business in the long run. That’s why we’re here to help bust a handful of those myths so that you have the latest [...]
Why We Build Your Website with WordPress
Making a website for your business is a great step in reaching a wider audience and sharing your business with the world. Here at BPetersonDesign, we can build your website with WordPress or a Custom Coded Website. While custom websites are cool and give us flexibility in design, a WordPress [...]
Marketing Tips for Small Businesses
Small businesses are the backbone of our Nation. However, with small businesses comes small budgets, and often times, a limited staff. If you do not have an in-house specialist dedicated to digital marketing, it can be tricky to get your name out into the mainstream. That's why our professionals at [...]
Digital Housekeeping: Cleaning Your Website
In the past few months, the Coronavirus has completely shaken up how the Nation conducts business. People are no longer popping into shops to browse for products. More than likely, they are resorting to searching for information, as well as buying goods and services, online. In order to survive this [...]
