Digital Marketing & Strategy Articles

Digital marketing should be a crucial part of every growing business’s strategy. Using the right digital marketing strategy will connect you with your customers and help increase brand awareness and conversions. Read our blog articles to educate yourself on digital marketing and strategy.

Digital Marketing & Strategy

Effective PPC Management

By BPetersonDesign|2019-10-14T14:46:56-07:00December 27th, 2018|Categories: Digital Marketing & Strategy|Tags: advertising, Adwords, Bing Ads, campaign, effective advertising, Google, Google Ads, marketing, pay per click, ppc package, Remarketing, ROI, small business|

Many small businesses believe that once they have a website and a social media account, they are officially “advertising,” but in reality, they have only reached the tip of the iceberg. Continuous – but effective – advertising should be a way of life within your company. Let us tell [...]

Digital Marketing & Strategy

A Guide To Social Media Platforms

By BPetersonDesign|2019-10-14T14:52:39-07:00October 24th, 2018|Categories: Digital Marketing & Strategy|Tags: Digital Marketing, Facebook, Google, Grow Your Business, Instagram, LinkedIn, marketing, Social Media, Social Media Management, Social Media Marketing, Twitter, YouTube|

Social media use is becoming more and more common for businesses. So what's the big deal? Do hashtags, handles, and blogs really help businesses reach their performance goals? The answer is YES! Social media is how many people choose to communicate today and more importantly for business necessities, it allows communication between companies and consumers! 46% [...]

Digital Marketing & Strategy

Why Autonomous Marketing is Bad for Business

By BPetersonDesign|2019-10-14T14:54:02-07:00August 25th, 2018|Categories: Digital Marketing & Strategy|Tags: AI, artificial intelligence, automated messages, autonomous digital marketing, Digital Marketing, internet marketing, online marketing|

Autonomous digital marketing platforms are making waves in the world of online marketing, but some of these waves are causing your business to sink. While the majority of digital marketing companies use Artificial Intelligence (AI) for their automated services, there's still one thing AI can't do. Be human. You see, [...]

Digital Marketing & Strategy

A Different League of Digital Marketing

By BPetersonDesign|2019-10-14T14:54:24-07:00July 20th, 2018|Categories: Digital Marketing & Strategy|Tags: algorithms, analytics, auto-post, black hat seo, BPetersonDesign, Digital Marketing, Digital Marketing Company, digital marketing consultants, Facebook, Facebook advertisements, Facebook business page, gain followers, hashtag, marketing, scraping, SEO, Social Media, social media advertisements, technology, white hat seo|

We get it. When you hear the words, "Digital Marketing Company," you can't help but roll your eyes. Can we tell you a secret? We do too! Now wait, please hear us out: Many people scoff at the idea of a digital marketing agency because they believe that the company's [...]

Digital Marketing & Strategy, Websites & Web Design

Streamlining Website Design & Marketing

By BPetersonDesign|2022-02-09T10:41:48-07:00July 13th, 2018|Categories: Digital Marketing & Strategy, Websites & Web Design|Tags: BPetersonDesign, custom built sites, design, Digital Marketing, Facebook, marketing, Montrose, small business, Social Media, Streamline, website, Website Design, Wordpress|

Your company is unique, so invest in a marketing business that brands itself as innovative. With us, the bar is set high. When you compare us to the competition, you'll see the difference. Typically, other website companies provide "ready-made" templates. As a result, nothing new is actually created, but rather, [...]

Digital Marketing & Strategy

5 Marketing Mishaps for Small Businesses

By BPetersonDesign|2019-10-14T14:55:32-07:00June 25th, 2018|Categories: Digital Marketing & Strategy|Tags: content marketing, Digital Marketing, marketing analytics, marketing goals, marketing mistakes, Montrose, Search Engine Optimization, small business, Western Slope|

Small businesses are the building blocks to our local communities. Colorado's Western Slope is booming with local entrepreneurs, and that's good for the community. While small businesses may not be as profitable as the large corporations, they stimulate economic growth by producing employment opportunities and a steady tax revenue for [...]

Digital Marketing & Strategy, Websites & Web Design

You’ve Never Met A Company Like BPetersonDesign

By Janae Peterson|2019-10-14T14:56:10-07:00March 5th, 2018|Categories: Digital Marketing & Strategy, Websites & Web Design|Tags: colorado web design company, Digital Marketing, Digital Marketing Colorado, Digital Marketing Company, Digital Marketing Montrose CO, graphic design, graphic design montrose, Montrose Colorado, web design company, website design company, website design montrose, website design service|

As I sat in on a meeting between Ben and one of our clients, there was a conversation that came up--and it stuck with me. It was a conversation I'm very thankful came up, because it made me start thinking about how many people are thinking the same thing about [...]

Digital Marketing & Strategy

Facebook’s News Feed Changes And Your Business

By BPetersonDesign|2019-10-14T14:56:19-07:00January 12th, 2018|Categories: Digital Marketing & Strategy|Tags: algorithm, Audience Engagement, Digital Marketing, Facebook, Mark Zuckerberg, Marketing Strategies, New Release, News, Social Media|

There has been a lot of buzz going around regarding Facebook's recently released policy to change their news feed algorithm. We've seen posts of people's reactions, received emails and phone calls from our clients, and felt that it would be best to give an explanation of exactly what this policy [...]

Digital Marketing & Strategy

Blog Goals – For Pleasure or Google Results?

By Janae Peterson|2022-02-09T10:40:39-07:00December 15th, 2017|Categories: Digital Marketing & Strategy|Tags: Blog Marketing, Blogger, Blogger for Businesses, Bloggers, Company Blogger, Digital Marketing, Digital Marketing Company, Digital Marketing Montrose CO, Entrepreneur, Why have a blog|

When meeting with clients about Digital Marketing, a handful of them mention they want to manage their blog themselves or have a friend do it. This is when we ask them what their goals are with their blog. Is it just for fun and for the pleasure of writing and [...]

Digital Marketing & Strategy

How to Respond to Positive and Negative Reviews

By Janae Peterson|2022-02-09T11:04:57-07:00September 6th, 2017|Categories: Digital Marketing & Strategy|Tags: Entrepreneur, Geek Stuff, How to Respond to Positive and Negative Reviews, Responding to Reviews, Services, Social Media|

Social Media, as you know, is very time consuming if you are doing it correctly. Not just posting valuable content, but also responding to your followers' comments, messages, and reviews. This alone is a full time position. In today's digital age, a business's reputation is controlled by consumers using online [...]