We live in a digital world – That is good news for small businesses! The technology and marketing platforms that are available to us now allows companies to utilize these tools to reach more people and grow their business. However, finding a digital marketing company with the knowledge and capability to do it right in these small communities is hard to come-by. In fact, the marketing industry is so saturated with digital marketers who are “winging it” and taking advantage of these trusting small businesses is giving very serious companies such as ourselves a bad reputation. Don’t let these digital marketing agencies selling “snake oil” scare you away from utilizing smart marketing to reach your targeted audience.
Here’s why your Anthem, AZ small business needs to be using Digital Marketing.
It Goes Hand-in-Hand with Word of Mouth
People in Anthem make this town a tight-nitch community – they trust local recommendations. You may have noticed how many of the locals get on the AnthemStuff Facebook Group to ask their fellow peeps for personal recommendations on what companies to use. Then the town gets on and recommends their favorite small business.
Most of them will tag your business’ Facebook Page if they have one. All of a sudden, this customer is crawling your Business Facebook Page for reviews, to do some research on you to see if you look like you’re a good fit for them, and then they find your contact information and either call or message your page – being in the digital world we live in, messaging may be a little more convenient for them!
Word of Mouth Only Travels So Far
While Word of Mouth is always going to be the most personable and trusted marketing available, that is only one way to market and that kind of marketing can only travel so far.
There are numerous ways you can market to get your name and product in front of people who are looking for you. For Example, there is: