What to consider before a rebrand
A complete rebrand is a big decision. You’ll be getting rid of all the visual elements that customers have come to associate with your brand and business. A fresh start may be just what you need though! If you’ve seen competitors blaze ahead of you while you’re left in the dust, take a look at your current website, logo, colors, and images. Ask a friend or a few friends for a very honest opinion about your branding. Other times you may have bought an already established business but maybe you did a major remodel or have completely changed the way you do business.
A complete rebrand will give you fresh visuals, new photos, a great website, and will attract your target audience. You want to make a great first impression and if your current branding isn’t doing that for you, it’s time to start over. If lots of changes have happened in your business and you’re wondering if it’s time for a rebrand or refresh, it’s probably time for a rebrand.
How to rebrand
First, you’ll need to have a basic idea in mind of where your company is growing and how you want to change. This will give us an idea of the research we need to do for your brand, learn more about who your business competitors are, and who your target audience is. We get to know who you are and who your clients are throughout our graphic design process. Questions to consider include: Who does my business serve? What colors would best represent what I do and who my target audience is? Would different fonts make my branding more relatable to my target audience? Do I need updated photos for my website?