In the past few months, the Coronavirus has completely shaken up how the Nation conducts business. People are no longer popping into shops to browse for products. More than likely, they are resorting to searching for information, as well as buying goods and services, online. In order to survive this pandemic, your business needs to invest in website design and digital marketing. Moreover, you need a company that can maintain digital housekeeping for you.
Luckily, BPetersonDesign can design, develop, implement, and maintain your company’s online presence.
If your small business does not have an online presence–then what are you waiting for? If your business already has a website, then when was the last time it was updated?
Why Digital Housekeeping is Important
Just as many people took to “spring cleaning” and renovation projects in their home during quarantine, you should be doing the same with your website. Why? Just having basic information stating who, what, and where is not enough these days.
Let’s look at the facts:
- Approximately 81% of Americans have a smartphone, while nearly 3/4 of Americans have either a desktop computer or a laptop.
- Americans spend roughly 24 minutes a day purchasing goods and services online.
- Roughly 69% of Americans purchase goods online (which is likely to increase due to the COVID-19 pandemic).
In order to keep up with a competitive market, it’s important to have a high-ranking website with a strong digital marketing strategy. Just having an online presence is only the first step; in order to stay ahead of the curve, it’s important to regularly maintain your online presence through digital housekeeping.
With all the new drag-and-drop platforms available, anyone can build a website. However, not everyone can build a GREAT website. Not to mention, it’s nearly impossible to keep track of the every-changing, fast-pace environment of web design. BPetersonDesign prides itself with staying current on the new methodologies in technology that hit the market. Furthermore, we understand the importance of digital housekeeping. Here’s how we can help your business:
The Need for Speed
Your company site may not be as user-friendly as you think. This can significantly hurt the prospect of selling goods and services via online. First, you need a quick-loading website. Did you know that 47% of online users expect your page to load in 2 seconds? If your page isn’t loading fast enough, the customer will go to another website that will load faster. Secondly, having a slow-loading page impacts how Google ranks your website. So not only will it be harder for consumers to find your page, they will most likely bounce if it takes too long to load.
BPetersonDesign understands the importance of visuals, and we also understand that your visuals are the primary cause of slowing your page’s load time. You see, it’s a conundrum: Our brain is wired to understand visuals better than text, that’s why most people remember 80% of what they see, compared to 20% of what they read. Yet, larger image files may look fancy, but they inherently slow down the loading process. We circumvent this by compressing larger files, and we have a dedicated cloud server to increase the bandwidth. That way, your page is aesthetically pleasing, and meets the 2-3 second load requirement.
While the visuals you select add to the overall composition of your website and increase consumer retention of the product or service, people still want to read your content. Do you remember being in school and your teacher constantly harping on the reasons you shouldn’t plagiarize? Well, the same is true for the online content. You see, many people try to bypass writing original content by just copying and pasting other’s work. Just like your teacher, Google does not like it when you duplicate content, and you’ll get low rankings.
BPetersonDesign has real, authentic content writers, writers that address the needs of your target audience.
Original content is important, but is your website’s content optimized for SEO? In our office, we have a saying, “Green means go!” Getting the green light for SEO optimization takes carefully crafted keyword incorporation, as well as reaching your targeted audience through the appropriate writing style (i.e., informational writing, transactional writing, persuasive writing, or instructional writing). As a business owner, do you have the time to research and apply these techniques? The most common answer: Probably not.
Hire the Best
Not only can BPetersonDesign develop, implement, and maintain your website, we regularly apply digital housekeeping to your online presence. When you choose us as your your web development agency, your online presence reflects our business. We take pride in our work, and we know you will, too.
It’s not too late to hop on the web design bandwagon. We are proudly serving small businesses nationwide, and we have two locations–Montrose, Colorado, and Cave Creek, Arizona.
We love good, old-fashioned phone conversations, but we’re also ready to answer any questions via email. Or checkout our website, we can live chat with you there. At BPetersonDesign, we can’t to earn your business!