Small Business Website Redesign for Western Forensic Document Examiner

When you think about the tools you rely on every day, your smartphone probably tops the list. But what happens if you never update it? Apps crash. Security weakens. Pages take forever to load. Eventually, it just can’t keep up with the demands of today.

Websites are no different.

That was exactly the case for Western Forensic Document Examiner, the professional home of Kathy Carlson, CFDE, CQDE. Kathy has been a BPetersonDesign client for over a decade. We built her original site years ago, and it served her well at the time. But just like holding on to an outdated phone, a website that hasn’t been refreshed begins to lag behind in both design and performance. It was time for a small business website redesign that matched her professional authority and met modern standards.

Kathy’s work as a certified, court-qualified forensic document examiner requires her to present professionalism and accuracy in every setting—especially in court. Her website needed to reflect that same credibility. But over time, even well-built sites fall behind.

Google raises the bar. Design trends evolve. Security protocols change. If a site isn’t updated regularly, it risks becoming outdated in both appearance and performance.

For small businesses and professionals like Kathy, this isn’t just about aesthetics. An outdated site can mean:

When Kathy came back to us for a website redesign, we knew her site needed more than just a facelift. It needed to project authority, meet Google’s expectations, and provide a seamless user experience.

Here’s how we transformed her site:

We designed a professional, clean layout with bold typography, strong imagery, and ample white space. The design communicates trust and confidence—qualities critical for an expert witness.

As a forensic document examiner, every word Kathy uses matters. We rewrote her site content to project certainty, professionalism, and authority, while keeping it clear for clients who may not be familiar with legal jargon. At the same time, we optimized her copy for SEO website design best practices, weaving in keywords like handwriting analysis, expert testimony, and forensic document examiner.

Google rewards sites that are fast, mobile-friendly, and easy to navigate. We rebuilt Kathy’s site with:

We built with accessibility in mind—proper heading structures, descriptive image alt text, and intuitive navigation. This not only improves SEO but also ensures every visitor can use the site with ease.

What makes this project especially rewarding is Kathy’s dedication to her clients and her field. Beyond her everyday casework, she’s pursuing research into elder abuse and handwriting decline—a project close to her heart.

Her new site needed to show not only her professional expertise but also her human side. By weaving her story into the site, we created more than a business website. We created a platform that reflects who she is and the values she stands for.

Kathy’s project shows why small businesses and independent professionals should never let their website go untouched for too long. Just like your smartphone, if it’s not updated, it won’t keep up.

Here’s what other professionals can take away:

At BPetersonDesign, we don’t just build websites—we build long-term partnerships. Kathy has trusted us for more than a decade because we know how to adapt her online presence to meet today’s standards.

For small business owners, a website is your most important tool for credibility and growth. Whether you’re a forensic expert, a contractor, or a consultant, keeping your site current means:

Kathy’s small business website redesign now gives her the online authority she deserves, and we’re proud to have helped her take this next step.

Ready to see why so many businesses nationwide are switching to our Website Design Company… and staying? Experience the difference for yourself. We are well established in Cave Creek, Arizona and Montrose, Colorado – but we offer our services nationwide. Request a FREE Proposal here.