Should You Rebrand or Refresh Your Brand?
What does your branding say about you and your business? If your logo, colors, fonts, images, or other visual elements of your branding are looking dated or just don't fit your business anymore, it's time that you think about a rebrand or a refresh for your brand. Whether you [...]
Google My Business – What It Is and Why You Should Be Using It
Google rolled out Google My Business roughly 5 years ago. After working with many of our clients, I am surprised how many businesses still aren't utilizing it. It could just be our area; Both of our locations serve the small businesses of Montrose, CO and Cave Creek, AZ - and we [...]
How to Prepare for a Brand Photoshoot
Getting in front of the camera can be a challenge! To properly prepare for a brand photoshoot, there are a couple of things you need to keep in mind. First, you need to know your brand and be able to describe what you do and why you do it [...]
Why Keeping Your Website Updated Is Important
For some business owners, keeping their company website updated is far from convenient. During my meetings, these business owners state they want to launch their website and be done. However, if your goals for this website are to rank on Google search engines, you should eliminate this plan entirely [...]
The Benefits and How to Prepare for Twilight Real Estate Photography
Luxury real estate listings and properties with unique outdoor lighting and other features in Colorado benefit from twilight real estate photography. If you want to sell, you need to create feelings. Great real estate photography is important. Sometimes though, you need a little something extra for those special properties. [...]
Why Social Media Marketing is Important For Your Business
Social media platforms are a continually evolving marketing outlet and are quickly becoming one of the most important aspects of digital marketing. Social media platforms can provide many benefits to your business and help you reach millions of customers worldwide. In fact, with just Facebook alone there are over [...]
Branding Photography: What It Is and How It Can Help Grow Your Business
Whether your business is small or large, a good online presence is important. What people read about you online on your website, social media, and reviews can help them make a final decision about who to hire. BUT, the visual elements on your social media and website are going [...]
Ranking #1 On Google Is About More Than Just Your Website
BPetersonDesign is #1 on Google for targeted search terms. We can do it for ourselves, we can help you do it, too! The most common questions we get as a Website Design and Digital Marketing Company is "How Do I Get #1 On Google?" and "Do I Need Digital Marketing?". Many [...]
Home Staging Tips: Get the Most Out of Your Real Estate Photography and Home Video Tours
Whether your home is for sale by owner or you are a real estate agent selling a house, staging a house makes it feel like a home and is sure to attract potential buyers. Proper staging of a home will not only result in better real estate photography and [...]
Making GoogleAds Work for Real Estate
We have had the pleasure of working with brokerages and even homeowners when it comes to selling their high-end properties. Let's face it, living in a rural area with a limited audience while trying to sell a multi-million dollar property is challenging. On top of limiting who you can [...]
How to Write Website Content
Website content is the most challenging part of the Website Design process. Some of our customers will hire a professional writer while others prefer to put it together themselves. Whatever direction you choose, here are some important Website Content Guidelines to follow that are BPetersonDesign approved. You can always [...]
Why Anthem, Arizona Businesses Need Digital Marketing
We live in a digital world - That is good news for small businesses! The technology and marketing platforms that are available to us now allows companies to utilize these tools to reach more people and grow their business. However, finding a digital marketing company with the knowledge and [...]
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