7 Social Media Marketing Myths: Busted
Even though social media marketing is a popular business strategy, myths about why and how to use it still persist. Let’s go over seven of the most popular social media marketing myths and what the actual truths are. #1 My Customers Aren’t on Social Media If you think social media [...]
Why Web Design is So Important for Digital Marketing Strategy
When it comes to digital marketing, your strategies are only as good as your online platform. Read on to learn about the importance a beautifully designed website will have on your digital marketing strategy. The Significance of Web Design Your online presence is extremely important for your business because it [...]
Digital Marketing is Crucial for Small Businesses – Here’s Why
No small business should overlook digital marketing. It provides a ton of opportunities, even for those with smaller budgets. Here’s a look at some of the reasons why you need to be utilizing digital marketing for your business. You Reach Your Customers Where They Are Your customers are online. Being [...]
4 Benefits of E-commerce Websites for Small Businesses
With a big shift towards online shopping, it’s time for you to understand the benefits an E-commerce website can have on your small business. Expand Your Reach One of the most significant benefits of E-commerce is how it can expand your customer base. If you’re a small brick-and-mortar store, then [...]
Website Designer located in Cave Creek serves Small Businesses Nationwide
We're located in Stagecoach Village in old town Cave Creek. At BPetersonDesign, we take pride in being able to serve small businesses nationwide. Whether it’s website design, graphic design, or digital marketing, we can lend our expertise to businesses that need assistance no matter where they are. But [...]
Tips for Setting Better Business Goals
Business goals are an essential part of setting your company up for success. How you establish them is vital, so you need to make sure you do it right. Here are a few tips on how you can set clear, actionable business goals. Why You Need Better Business Goals Goals [...]
Mobile vs Desktop Websites: What You Need to Know
Having mobile and desktop versions of your website are very important for your small business. But what’s the difference between them? Here’s what you need to know about mobile websites and the differences between mobile vs desktop sites! Mobile vs Desktop Websites Having everything at our fingertips is the new [...]
What You Need to Know about Customer Reviews
Customer reviews have a significant impact on your business. Because of that, it may seem like you need top scores at all times. However, that isn’t quite true. Here is what you need to know about customer reviews so you can help your business. A 5-Star Business Seems Too Good [...]
Avoidable Marketing Mistakes Small Businesses Make
Marketing is an essential part of promoting your small business. Everyone makes mistakes, but as a small business, those mistakes can eat away at your marketing budget. Here are a few marketing mistakes small businesses tend to make and how you can avoid them. Not Understanding Your Target Audience If [...]
The Importance of a Great Website for a Non-Profit Organization
A powerful online presence is not only reserved for service companies and product retailers. In fact, a strong website is one of the most important assets a non-profit organization can have. Read on to find out why it’s important for any non-profit organization to have a great website. Tell Your [...]
Brand Refresh vs Rebranding – What’s the Difference?
The big question for businesses: to refresh or rebrand? The difference between a brand refresh and a rebrand is profound, so it’s important to get the decision right the first time. Otherwise, you risk having to do everything over in a couple of years. If you need some guidance, here’s [...]
Benefits of Blogging for Your Small Business
There’s always some debate as to whether blogging is still relevant for digital marketing purposes. But blogging is a consistent and integral part of marketing strategy. It doesn’t matter what kind of company you run, you should have a blog! Here are five benefits of having a blog. Blogging [...]
