There’s always some debate as to whether blogging is still relevant for digital marketing purposes. But blogging is a consistent and integral part of marketing strategy. It doesn’t matter what kind of company you run, you should have a blog! Here are five benefits of having a blog.
It Drives Traffic to Your Website
With blogging, you create relevant content for your customers and that will encourage repeat visits to your website. This is a great marketing tactic to use so you can drive traffic to your website. If your business is on a few social media platforms, post about your blogs there. If you link posts of your blog articles on your pages, it will give your followers a reason to click through to your site.
It Boosts Your SEO
A regularly updated blog can play a huge role in your SEO strategy success. If you’re not utilizing a blog for your small business, you’re missing out.
Blogging increases your keyword usage and the number of pages indexed on your website. These are important because it lets search engines rank your website higher in search engine results. It’s also worth noting that search engines, like Google, have their own blog search function. This lets readers search for information found specifically on blogs. Without a blog, your website won’t show up, and you’ll be missing out on reaching potential customers or clients.
It Positions Your Company as an Industry Expert
No matter how small your business is, blogging is a great way to establish trust and some credit in your industry. Well-written articles demonstrate your company as a leader in your industry. By posting topics that are relevant to your field or market, you not only show off your knowledge but you market your skills for your business, service, or products, too. Over time, writing consistent helpful and informative blogs will make you the “go-to” in your niche.
It Gives You Sharable Content
One of the most powerful benefits of blogging is the opportunity it creates for others to share your blog posts. Social media audiences are more receptive to blog posts than ads and are more likely to share a blog post with others online. Of course, we all know that blog posts give your business a non-salesy way to promote. But this works wonderfully to your advantage. Social sharing of your content helps to increase exposure to your target audience and leads to more traffic.
It Helps you Develop Better Customer Relationships
When you blog, it’s really all about connecting with your audience. It offers an informal, informational approach so your customers can get to know your company and your products. This helps to let customers see the more “human” side of your business and builds trust by being a reliable source of information.
Got Writer’s Block? We Can Help
Blogging has a slew of benefits that can really help your small business. But to see the amazing benefits, you need to post good quality, consistent content for more than a few months. This is a long-term project and taking the time to come up with new content each month and writing it can be a big undertaking. That’s why we here at BPetersonDesign are ready to help! With our digital marketing help, we can write search engine optimized content that is relevant to your industry each month. Not to mention we write all original content, there’s no outsourcing or copy and pasting content here. We have been assisting small businesses with growth since 2008 and would love to help you out. We’re located in Cave Creek, Arizona, and Montrose, Colorado, but serve nationwide.