A Guide To Social Media Platforms

By |2019-10-14T14:52:39-06:00October 24th, 2018|Categories: Digital Marketing & Strategy|Tags: , , , , , , , , , , , |

Social media use is becoming more and more common for businesses. So what's the big deal? Do hashtags, handles, and blogs really help businesses reach their performance goals? The answer is YES! Social media is how many people choose to communicate today and more importantly for business necessities, it allows communication between companies and consumers! 46% [...]

Why Autonomous Marketing is Bad for Business

By |2019-10-14T14:54:02-06:00August 25th, 2018|Categories: Digital Marketing & Strategy|Tags: , , , , , , |

Autonomous digital marketing platforms are making waves in the world of online marketing, but some of these waves are causing your business to sink. While the majority of digital marketing companies use Artificial Intelligence (AI) for their automated services, there's still one thing AI can't do. Be human. You see, [...]

A Different League of Digital Marketing

By |2019-10-14T14:54:24-06:00July 20th, 2018|Categories: Digital Marketing & Strategy|Tags: , , , , , , , , , , , , , , , , , , , |

We get it. When you hear the words, "Digital Marketing Company," you can't help but roll your eyes. Can we tell you a secret? We do too! Now wait, please hear us out: Many people scoff at the idea of a digital marketing agency because they believe that the company's [...]

Streamlining Website Design & Marketing

By |2019-10-14T14:54:57-06:00July 13th, 2018|Categories: Digital Marketing & Strategy, Websites & Web Design|Tags: , , , , , , , , , , , , |

Your company is unique, so invest in a marketing business that brands itself as innovative. With us, the bar is set high.  When you compare us to the competition, you'll see the difference. Typically, other website companies provide "ready-made" templates.  As a result, nothing new is actually created, but rather, [...]

5 Marketing Mishaps for Small Businesses

By |2019-10-14T14:55:32-06:00June 25th, 2018|Categories: Digital Marketing & Strategy|Tags: , , , , , , , , |

Small businesses are the building blocks to our local communities. Colorado's Western Slope is booming with local entrepreneurs, and that's good for the community.  While small businesses may not be as profitable as the large corporations, they stimulate economic growth by producing employment opportunities and a steady tax revenue for [...]

You’ve Never Met A Company Like BPetersonDesign

By |2019-10-14T14:56:10-06:00March 5th, 2018|Categories: Digital Marketing & Strategy, Graphic Design, Websites & Web Design|Tags: , , , , , , , , , , , |

As I sat in on a meeting between Ben and one of our clients, there was a conversation that came up--and it stuck with me. It was a conversation I'm very thankful came up, because it made me start thinking about how many people are thinking the same thing about [...]

Facebook’s News Feed Changes And Your Business

By |2019-10-14T14:56:19-06:00January 12th, 2018|Categories: Digital Marketing & Strategy|Tags: , , , , , , , , |

There has been a lot of buzz going around regarding Facebook's recently released policy to change their news feed algorithm. We've seen posts of people's reactions, received emails and phone calls from our clients, and felt that it would be best to give an explanation of exactly what this policy [...]

Quality versus Quantity – A Race to the Bottom

By |2019-10-14T14:56:51-06:00January 4th, 2018|Categories: Entrepreneurship|Tags: , , , , , , , , , , , , , |

This is a topic we have all ran into. When BPetersonDesign's clients ask us if they should consider coming down on price to match a competitor's lower quote. And a race to the bottom begins. We have a simple saying we love to use. "If price is your only determining factor, [...]

Blog Goals – For Pleasure or Google Results?

By |2019-10-14T14:56:58-06:00December 15th, 2017|Categories: Digital Marketing & Strategy|Tags: , , , , , , , , , |

When meeting with clients about Digital Marketing, a handful of them mention they want to manage their blog themselves or have a friend do it. This is when we ask them what their goals are with their blog. Is it just for fun and for the pleasure of writing and [...]

You’re Being Lied To: “We Can Put You On The First Page of Google!”

By |2019-10-14T14:58:13-06:00September 18th, 2017|Categories: Websites & Web Design|Tags: , , , , , |

Your First Hint You're Being Played Do you ever get those spammy calls and e-mails from companies claiming they can put your website on the first page of Google Search organically? Or I've heard them take it a step further and claim, "We can make you #1 on Google!". The [...]

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