Think Like A Customer
This may seem like an obvious thing to do, but have you done it? Put yourself in the shoes of your customer. If you were looking for a business like yourself, what would be valuable to you as a customer? And would you continue visiting your website if it was never changing?
Perhaps you’re a local company and you have a close team. Customers respond to real people, personal experiences, and building a connection. Maybe displaying pictures of each team member with a small blurb about them will make people more comfortable to pick up the phone. Perhaps detailed descriptions of your products with professional pictures showcasing them.
Not having a lot of content on your website is not only a negative for ranking well on Google, but it has a negative effect on your users as well. If there’s not a lot of information about your company and its products/services, they will most likely shop with your competition if their website has more information and relatable content.