If you need a website for your business, there are now more tools than ever to help you build one. Like WordPress templates, Wix website builder, Big Commerce, web hosts with starter packages, and more do-it-yourself online services and videos. It seems easy enough and like a good way to save money, right?
Not so fast. Don’t think you’re going to get a good deal because you’re not paying a lot of money upfront. You’re probably going to spend more in the long run and end up wishing you paid for a professional. We’ll break down the main reasons why you shouldn’t build your own website.
What You’re Missing Out On
The thing about building a website is that it goes beyond just having a pretty interface to send your customers to. Anyone can take a pre-designed template and plug good looking images into it. If you choose that route, you’re not only missing out on a lot, but you might actually be hurting your business. Here are a few things you’d be missing out on:
- Lacking Personality – If you use a template designed and used by thousands of other businesses online, it goes without saying your business won’t feel unique. And worse, it could leave your business feeling generic. That’s not the impression you’re trying to leave customers with.
- Google Friendliness – Google likes unique, verifiable web pages. If you use a website builder, you’re not only using a generic template, but Google won’t be able to verify your website in Webmasters Tools. Not good.
- Search Engine Optimization – A DIY site builder might make putting up your site simple, but it will make Google very confused. This is important because Google loves a website that is well coded, clearly structured, and search engine optimized. When you use an automated service, it can hide the code and confuse Google. If this happens, your website might not show up in any searches, and that can really hurt your business.
- Efficiency – Web development is hard work and it takes time to build a great website. If you’re not a professional, it could take you hours and hours to create a website that instead could be spent focusing on your clients, staff, and marketing. How much is your time worth?
You Get What You Pay For
Here’s the thing about web design…it’s just like any other field. You get what you pay for. The tools you can use to build your own website are plentiful and seemingly great. But at the end of the day, they take the professional out of the equation when they shouldn’t have.
There are web design professionals for a reason. They spend years honing their craft, learning the ins and outs of the industry, and will take the time to listen to your goals for your business. An automated service will only provide you and your business so much, and won’t keep you up to date on industry trends or achieve your goals like a professional can.
Building Your Website with BPD
At BPetersonDesign, we want your business to succeed, and a uniquely made website from a skilled professional is the way to do that. There’re no cookie-cutter templates here! At BPD we put together a strategy so your website is suited for your business and its goals. We’re located in Cave Creek, Arizona, and Montrose, Colorado, but serve nationwide!