On average, Americans are spending more than 5 hours on their mobile devices a day. This means it’s imperative for your business’ website to be mobile-friendly. Read on for 4 reasons why a mobile website can help your business succeed.

People in green aprons, sitting down and spending time on their smartphones.

Nearly 60% of all website traffic is coming from mobile, so make sure your website is optimized for mobile use. 

You’ll Be Meeting Users Where They Are

People may be using their desktops for work or personal reasons, but chances are when they aren’t, they’ll be on their mobile devices. And because people have gotten so used to having any information instantly, they expect to be able to find anything on their mobile devices that they would on their computers.

According to a report from Brightedge, nearly 60% of all website traffic is coming from mobile. Will the percent of mobile users depend on your industry? Of course. But without making optimizing your website for mobile, you’ll be missing out on a portion of customers. Make a good impression and speed up slow load times, organize a jumbled layout, and ensure all your information is where it needs to be with a mobile-friendly website.

Mobile-Friendly Website are Valued Higher by Search Engines

If you want your website to rank high, it’s in your best interest to follow Google’s rules. And as of 2018, Google’s algorithm prioritizes mobile-friendly websites.

They know that most people are using mobile devices to access the web, so they want their search results to match the needs of the majority of their users. By optimizing your website for mobile, your SEO content will be more effective and your site will rank higher in search results. If your website makes Google happy, then it’ll help to rank your website well!

Man in a white button up shirt tapping on his phone.

The more mobile-friendly your site is, the more time people will want to spend on it! 

You’ll Have Higher Page Views and Lower Bounce Rates

User experience is key when it comes to mobile websites. If your website is beautifully displayed on small devices, loads fast, and is easily navigable, people will want to spend time on it.

People are busy and time is precious, so they don’t want to be wasting time waiting for your website to load or figuring out how to find the information they’re searching for. Providing mobile-friendliness is one of the most effective ways to keep visitors on websites, thus reducing bounce rates.

Mobile-Friendliness Helps with Customer Loyalty

Let’s say you’re looking for some information on your device. You come across a beautiful, fast website with the info you’ve been looking for. Chances are, you’re probably going to remember them. Maybe even visit their website again, and tell a friend. Don’t you want your customers to have that same experience with your business?

If a user has a negative mobile experience on your website, they’re less likely to come back and purchase products or hire your services. If you’re a website owner and want to increase sales, you have to be smart and make your website mobile-friendly so you gain loyal customers in the process.

Feeling Stuck? We Can Help

Having a mobile-friendly website is incredibly important, but you might not know how to set it up. If you own a website and want it to be mobile-friendly, BPetersonDesign can assist you! We help with web design, SEO optimization, and digital marketing. We have been assisting small businesses with growth since 2008 and would love to help you out. We’re located in Cave Creek, Arizona, and Montrose, Colorado, but serve nationwide.