Digital Marketing & Strategy Articles

Digital marketing should be a crucial part of every growing business’s strategy. Using the right digital marketing strategy will connect you with your customers and help increase brand awareness and conversions. At BPetersonDesign, we offer Facebook page and blog management along with social ad campaigns to help you stay ahead of the competition. With our Facebook certified digital marketing specialists, you know you’ll be in good hands. Read our blog articles to educate yourself on digital marketing and strategy.

Digital Marketing & Strategy, Websites & Web Design

How to Grow Your Plumbing Business Through Digital Marketing

By Carly - BPetersonDesign|2022-06-30T16:12:48-06:00June 30th, 2022|Categories: Digital Marketing & Strategy, Websites & Web Design|Tags: digital marketing agency, digital marketing for plumber, digital marketing strategy, plumber marketing company, plumbing business, plumbing marketing, plumbing marketing services|

If your plumbing business isn’t utilizing digital marketing, it’s time to get started. Here’s why and how you should be using digital marketing strategies for your plumbing business to help you grow. Why Use Online Marketing as a Plumber Plumbing is a competitive market, where your customers are limited to [...]

Digital Marketing & Strategy

7 Social Media Marketing Myths: Busted

By Carly - BPetersonDesign|2022-05-17T11:47:00-06:00April 29th, 2022|Categories: Digital Marketing & Strategy|Tags: digital marketing agency, digital marketing specialists, digital marketing strategists, digital marketing strategy, facebook blueprint certified, social media ads marketing, social media for small business, social media marketing facebook|

Even though social media marketing is a popular business strategy, myths about why and how to use it still persist. Let’s go over seven of the most popular social media marketing myths and what the actual truths are. #1 My Customers Aren’t on Social Media If you think social media [...]

Digital Marketing & Strategy, Websites & Web Design

Why Web Design is So Important for Digital Marketing Strategy

By Carly - BPetersonDesign|2022-03-30T16:37:06-06:00March 30th, 2022|Categories: Digital Marketing & Strategy, Websites & Web Design|Tags: arizona website designer, digital marketing strategy, Professional Website Design, SEO for a website, Web Design, website design service, website designer colorado|

When it comes to digital marketing, your strategies are only as good as your online platform. Read on to learn about the importance a beautifully designed website will have on your digital marketing strategy. The Significance of Web Design Your online presence is extremely important for your business because it [...]

Digital Marketing & Strategy

Digital Marketing is Crucial for Small Businesses – Here’s Why

By Carly - BPetersonDesign|2022-02-28T16:11:43-07:00February 28th, 2022|Categories: Digital Marketing & Strategy|Tags: Digital Marketing, Digital Marketing Company, digital marketing consultants, digital marketing strategists, digital marketing strategy, online marketing, social media marketing companies|

No small business should overlook digital marketing. It provides a ton of opportunities, even for those with smaller budgets. Here’s a look at some of the reasons why you need to be utilizing digital marketing for your business. You Reach Your Customers Where They Are Your customers are online. Being [...]

Digital Marketing & Strategy

Tips for Setting Better Business Goals

By Janae Peterson|2021-11-04T10:58:03-06:00October 30th, 2021|Categories: Digital Marketing & Strategy|Tags: business, business goals, Business growth, company goals, improve your business, marketing goals, Marketing Strategies|

Business goals are an essential part of setting your company up for success. How you establish them is vital, so you need to make sure you do it right. Here are a few tips on how you can set clear, actionable business goals. Why You Need Better Business Goals Goals [...]

Digital Marketing & Strategy

What You Need to Know about Customer Reviews

By Carly - BPetersonDesign|2021-09-03T10:12:50-06:00August 31st, 2021|Categories: Digital Marketing & Strategy|Tags: arizona website designer, colorado website designer, customer ratings, customer reviews, digital housekeeping, Digital Marketing, digital marketing arizona|

Customer reviews have a significant impact on your business. Because of that, it may seem like you need top scores at all times. However, that isn’t quite true. Here is what you need to know about customer reviews so you can help your business. A 5-Star Business Seems Too Good [...]

Digital Marketing & Strategy

Avoidable Marketing Mistakes Small Businesses Make

By Carly - BPetersonDesign|2021-07-30T15:37:31-06:00July 30th, 2021|Categories: Digital Marketing & Strategy|Tags: arizona website designer, mistakes small businesses make, pay per click, small business website, social media for small business, Social Media Marketing, website design company, Website Design for Small Businesses|

Marketing is an essential part of promoting your small business. Everyone makes mistakes, but as a small business, those mistakes can eat away at your marketing budget. Here are a few marketing mistakes small businesses tend to make and how you can avoid them. Not Understanding Your Target Audience If [...]

Digital Marketing & Strategy

Brand Refresh vs Rebranding – What’s the Difference?

By Carly - BPetersonDesign|2022-02-08T12:31:56-07:00May 28th, 2021|Categories: Digital Marketing & Strategy|Tags: brand refresh, brand refresh strategy, Business Website Designer, how to rebrand a company, refresh logo, Website Design for Small Businesses|

The big question for businesses: to refresh or rebrand? The difference between a brand refresh and a rebrand is profound, so it’s important to get the decision right the first time. Otherwise, you risk having to do everything over in a couple of years. If you need some guidance, here’s [...]

Digital Marketing & Strategy

Benefits of Blogging for Your Small Business

By Carly - BPetersonDesign|2021-04-30T16:50:06-06:00April 30th, 2021|Categories: Digital Marketing & Strategy|Tags: Blog Marketing, blogging, BPetersonDesign, Digital Marketing, digital marketing arizona, Digital Marketing Colorado, Why have a blog|

There’s always some debate as to whether blogging is still relevant for digital marketing purposes. But blogging is a consistent and integral part of marketing strategy. It doesn’t matter what kind of company you run, you should have a blog! Here are five benefits of having a blog. Blogging [...]

Digital Marketing & Strategy

Which Social Media Platforms Should You Use for Your Business?

By Carly - BPetersonDesign|2021-02-26T12:27:37-07:00February 26th, 2021|Categories: Digital Marketing & Strategy|Tags: digital marketing arizona, Digital Marketing Colorado, social media for small business, Social Media Management, social media marketing facebook, social media platforms|

There’s no question social media is a necessary marketing tool for every business. But getting started can be difficult, and even deciding which social media platforms you should use can be more complicated than you think. So how do you choose? Here are three steps to determining which social media [...]