It’s no secret – Small Businesses have slowed down or have come to a complete halt with the spread of the Coronavirus. Small businesses are the lifeline of the small communities, so even through people are doing what they can to support these local businesses, it may not be enough.
After talking with other small business owners, scheduling phone consultations, and seeing how our services are reacting to our strategies, I decided to write an article based on what we’ve seen is helping our clients during COVID-19.
Invest this time on a website that will actually perform
Responsive Website Design with Online Booking BPetersonDesign Built for a Client
Having a responsive Website Design that performs organically on Google Search Engines is crucial. We have noticed since the Coronavirus, business owners are actually putting in for time and effort into the content and planning of their new website with us.
Most business owners tell us they are usually too busy to invest in a new website. They don’t want to slow down enough to plan what pages they want on their website, what write-ups they want on each page, and they don’t want to take the time to explain their services or products. However, when have noticed the business owners who do their due diligence during this process, their website performs better organically on search engines over time, their customers stay on their website longer, and more people actually convert to sales.
Invest in Facebook Marketing
Facebook Business Page Management Services by BPetersonDesign
Since the quarantines and shelter-in-place law, everyone is home surfing Facebook —- all day long! Take the lemons and make lemonade by playing the cards you are dealt. By creating a strategy, designing professional ads, and boosting to all those people bored at home, our clients have seen an uptrend in sales since we managed their Facebook Marketing. This not only keeps your company top-of-mind, but now you’re reaching more of a specific demographic in your area who are most likely to buy your product or services – especially if you are offering shipping and delivery services.
Our Digital Marketing Packages are all original, relevant to your industry, handcrafted by our in-house specialist, and based around a strategy we created that was created to convert into sales. We manage private messages and comments as well due to the importance of “quick responses” for Facebook’s algorithm. We also boost your posts in the amount of what aligns with the package you purchased from us.
Streamline All Your Systems
Now is the perfect time to start streamlining your company’s processes. Whether it’s time to visit the possibility of purchasing a new CRM that integrates with your website and/or phone system, create an employee handbook, or put new processes in place for each department that will make every day tasks quicker and easier. If you are an appointment-based business, maybe it’s time to purchase a booking system, upgrade the one you already have, or make it more personable by utilizing more of the backend features that you haven’t had a chance to setup yet. The more that is automated during your busy season, the less mistakes will trickle through.
So take advantage of the “gift of time” and invest in things that will help grow your business through these hard times, all while making it stronger and more efficient when this passes and business picks up!