With a big shift towards online shopping, it’s time for you to understand the benefits an E-commerce website can have on your small business.
Expand Your Reach
One of the most significant benefits of E-commerce is how it can expand your customer base. If you’re a small brick-and-mortar store, then you can’t expand your customer numbers beyond what’s locally possible. But when you set up an E-commerce site, your customers aren’t bound by geography. You can sell to a broader audience within your country that you wouldn’t have access to previously. And with more customers means more product sales!
Scale Up Easily
Scaling up or growing a physical store requires more floor space, shelf space, and employees (and the expenses that come with all that). But you don’t need to stress about that when it comes to an E-commerce website! It’s a less obvious benefit, but it’s very simple to grow an online store. All you need is more inventory and some digital tweaks. No matter if you growing on track or growing rapidly, your E-commerce website will be able to accommodate you whenever and however you need.
Improve Customer Experience
Even if you have a brick-and-mortar store, having an E-commerce site is still a good idea. Not everyone wants to show up and browse your shelves in person. More and more people are doing most of their shopping online and from their mobile devices. If you fail to offer an E-commerce platform, especially one that offers a good mobile experience, it can put you behind the curve of your competition. By offering both in-store and responsive online sales opportunities, you can create a better customer experience by default.
Get Helpful Customer Data
Traditional retail sales are pretty limited in customer data capabilities. Sure, you can evaluate things like inventory trends, but you will be able to get more from web analytics. Using online tools, you’ll have access to customer behaviors and demographic data. Valuable data like page views, average time spent on pages, bounce rates, and products frequently purchased together can play a big role in how you choose to operate your business. For example, you could have a promotion on items frequently bought together. Or if you choose to do marketing, you could target an ad to remind those who left items in their cart to complete their purchase.
An Easier Way to Shop and Sell
Not only can it be easier for you to sell as a small business online, but your customers will benefit from the ease of shopping this way. If your business is not yet a part of the e-commerce world, let us help you with that! With our E-commerce website design packages, we can help you offer your customers a responsive, beautifully displayed digital shopping experience. We have been assisting small businesses with growth since 2008. Ready to see why so many businesses are making the switch to our company and staying? Experience the difference with BPetersonDesign!