No small business should overlook digital marketing. It provides a ton of opportunities, even for those with smaller budgets. Here’s a look at some of the reasons why you need to be utilizing digital marketing for your business.
You Reach Your Customers Where They Are
Your customers are online. Being online is one of the most popular activities, and in 2021, 82% of the population of the U.S. had a social media profile according to Statista. Around 69% of U.S. adults use Facebook, and seven-in-ten visit the site daily.
People are on social media websites, using search engines to look up information, shopping online, and more, every day. Small business owners who want to reach more potential customers need to be online because that’s where people are. If you’re not reaching potential customers on social media or by other digital marketing means, you’re losing out on a big demographic and potential sales.
Your Online Presence is Powerful
Your online presence is a powerful tool that you can use to work in your favor. It seems small, but social connections and genuine communication are extremely important when it comes to your small business online. Humanizing your company online allows you to attach a face, name, and personality to your brand. One-on-one connections, nonbusiness interactions, and even just posting consistently helps form a bond and create trust with your customers. When your customers trust you, they’ll not only use your services or buy from you, but they’ll also be more likely to tell their friends.
Easily Look into Analytics and Adapt Strategy
Analytics makes a huge difference in how you market. With traditional marketing methods, it’s difficult to determine exactly how effective the method was and what needs to be adjusted to make it more effective in the future. With digital marketing, this is much easier.
Digital marketing allows for close tracking of analytics, whether it’s for a marketing campaign or your Facebook page performance. No matter what, small business owners can inspect every detail and adjust as needed. You can see who you’re reaching on Facebook and how many people are clicking through to your website. Once the analytics are examined, it’s easy to adjust a digital marketing strategy to make it more effective.
You can Market for Less Money
Few forms of marketing are as cost-effective as digital marketing. Small businesses are often trying to achieve as much as possible with their marketing budget. When you utilize digital marketing, you can stretch your budget further and refine your target audience. Social media is particularly good for this because it enables you to set a strict daily or lifetime budget for an audience that has an interest in your brand. This means no more wasting time and money targeting people that would never buy from you.
BPD is Here to Help
Digital marketing should be a top priority for a small business, but that can be easier said than done. It takes a lot of time and effort to create consistent, quality posts or set up a Facebook campaign when you’re focusing on a million other things. We get it, and we are here to lend you a hand. Let us help you with strategic digital marketing for your small business. At BPetersonDesign, we truly care about our customers and want to watch them grow and succeed. We’re located in Cave Creek, Arizona, and Montrose, Colorado, but can serve nationwide!