If your plumbing business isn’t utilizing digital marketing, it’s time to get started. Here’s why and how you should be using digital marketing strategies for your plumbing business to help you grow.
Why Use Online Marketing as a Plumber
Plumbing is a competitive market, where your customers are limited to locals (about within a 30-50 miles radius of you). This means you need to be focused on getting more leads, and doing it better than your competition.
The traditional way of marketing by putting ads into local newspapers and distributing flyers is still fine. But with more and more people spending their time online, you’ll be missing an opportunity to reach more customers if you only choose to use traditional marketing. Not to mention traditional marketing can get expensive.
Digital marketing is the most effective strategy to use to start growing your plumbing business. You can easily scale your digital marketing efforts as your business grows and can reach more people at less cost. Even if you’re a new plumbing business with no digital marketing experience, you can utilize digital marketing services without spending a lot.
Start with Your Website
When dealing with local clients, you might think a website is unnecessary. But having a website will only help you, not hurt you. Having a website builds your online visibility and can serve as an online sales representative that’s always available. With a website, people can research you, contact you, and make appointments at their leisure.
But it’s important to remember that having a website isn’t enough. Your website needs to be:
- Fast. If it doesn’t load quick enough (under 3 seconds), you’re going to lose customers.
- Easy to navigate. Your customers need to be able to find what they’re searching for in one click. With clear navigation and proper linking, you’ll be setting yourself up for success.
- Mobile-friendly. According to Statista, approximately 84% of the US population are mobile internet users. The likeliness of a customer viewing your website on a mobile device is high, so it has to look great and function on smartphones and tablets.
In a competitive market like plumbing, try and steer clear of website builders that will create cookie-cutter websites. If designing a website isn’t something you can do by yourself, hire a professional web design company to help.
One of the major keys to growing your business through digital marketing is utilizing search engine optimization (or SEO). This technique of adding relevant and related keywords to your website will help make your web pages rank higher on search engine results pages, making your business more visible to customers.
According to the Search Engine Journal, 93% of online experiences begin with a search engine, and 47% of people click on one of the first three listings on the search results page. So ranking on the first page of search results as a plumber can be the difference between prospective customers calling you or calling your competitor. Finding the right keywords for your SEO strategy is very important, so don’t just add random words hoping they’ll work. If you don’t know what your target audience is searching online, you’re not going to rank for their searched terms, meaning no business will come to your site. Do diligent research using keyword research tools and optimize page titles, image alt tags, and create valuable content around the keywords you choose.
Don’t Miss Out on Social Media
Social media is growing more and more every day and plays a critical role in how businesses interact with their customers. As of January 2022, there were around 270 million active social media users, with Facebook being the leading social media website.
No matter what, your audience is out there on social media. Making social media accounts for your plumbing business helps you to build a stronger relationship with your customers. You can increase your brand awareness, build loyalty, get better insights into your audience, get more leads, and convert those leads into customers. Creating a Facebook page is a must, but you can create platforms on Instagram, Twitter, LinkedIn, and YouTube as well.
As for posting ideas, try and vary the content you post. Share behind-the-scenes into what your company is doing and show off your work. Put a spotlight on your employees so your audience is familiar with who could be working for them. Make people laugh with memes and funny content. No matter what – keep your content original and post consistently.
Looking to Grow Your Plumbing Business?
Here at BPetersonDesign, we can help plumbers grow their business and get results from their digital marketing efforts. Whether you just need a strategically built website or want to include digital marketing services as well, we can help you grow and succeed. We have been assisting small businesses with growth since 2008 and would love to help you with your plumbing marketing strategy! We’re located in Cave Creek, Arizona, and Montrose, Colorado, but serve nationwide.