If you know Old Town Scottsdale, well, then you know it’s a party destination. Bachelor and bachelorette parties, bar hopping, and adult birthday parties take over the night life and if you are a business catering to the industry, then making sure your website ranks on Google and loads quickly for your users is an asset to have. We had the opportunity to work with Madison, one of the owners of Scottsdale Party Bus Crawler, on this project.

Google PageSpeed Score & Website Analytics

How does your website rank on PageSpeed Insights?

Largest Contentful Paint (LCP) is important to look at because it marks the point in the page load timeline when the page’s main content has likely loaded. A fast LCP helps reassure the user that the page is useful. For a good user experience, Google recommends your LCP score is 2.5 seconds or less.

First Contentful Paint (FCP) is a user-centric metric for measuring perceived page load speed. FCP measures how users perceive the performance of a website, rather than what a speed test tool measures. A good FCP score to provide a good user experience is 1.8 seconds or less.

Total Blocking Time (TBT) measures the total amount of time that a page is blocked from responding to user input, such as mouse clicks, screen taps, or keyboard presses. The sum is measured by adding the blocking potion of all long tasks between First Contentful Paint and Time to Interactive. Any task that executes for more than 50 ms is a long task. The amount of time after 50 ms is the blocking portion.

Speed Index measures how quickly content is visually displayed during page load. This means when a customer would go to their equipment rental site, the page wouldn’t load for nearly 31.4 seconds.

See the screenshots below to see Scottsdale Party Bus Crawler’s PageSpeed Insight Scores comparing before and after the redesign.

Old Website did not have a passing PageSpeed Score

Scottsdale Party Bus Crawler's old PageSpeed Insights score

New Website’s PageSpeed Score passed

Scottsdale Party Bus Crawler's new PageSpeed Insights score
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