Recent Changes to Google and How it Affects SEO

By |2019-05-22T15:02:38+00:00May 9th, 2019|Categories: Websites & Web Design|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , |

Google is always changing its search engine algorithms, shifting how it indexes and crawls sites, and is always getting a little smarter. Search engine optimization (SEO) used to be easy. You just had to create a page on your website with a good title, add some images, and throw the [...]

Quality versus Quantity – A Race to the Bottom

By |2019-10-14T14:56:51+00:00January 4th, 2018|Categories: Entrepreneurship|Tags: , , , , , , , , , , , , , |

This is a topic we have all ran into. When BPetersonDesign's clients ask us if they should consider coming down on price to match a competitor's lower quote. And a race to the bottom begins. We have a simple saying we love to use. "If price is your only determining factor, [...]

Blog Goals – For Pleasure or Google Results?

By |2019-10-14T14:56:58+00:00December 15th, 2017|Categories: Digital Marketing & Strategy|Tags: , , , , , , , , , |

When meeting with clients about Digital Marketing, a handful of them mention they want to manage their blog themselves or have a friend do it. This is when we ask them what their goals are with their blog. Is it just for fun and for the pleasure of writing and [...]

How to Respond to Positive and Negative Reviews

By |2019-10-14T14:59:48+00:00September 6th, 2017|Categories: Digital Marketing & Strategy|Tags: , , , , , |

Social Media, as you know, is very time consuming if you are doing it correctly. Not just posting valuable content, but also responding to your followers' comments, messages, and reviews. This alone is a full time position. In today's digital age, a business's reputation is controlled by consumers using online [...]

Digital Marketing – If You Were Really That Good At It

By |2019-10-14T15:00:28+00:00August 18th, 2017|Categories: Digital Marketing & Strategy|Tags: , , , , , , , , , , , |

We have a saying over here at BPetersonDesign. It comes up in almost every client meeting we have. As I sat at my desk trying to figure out what part of our knowledge I want to type up for this blog article to help others succeed, I heard Ben on [...]

How to Have A Healthy Balance Between Motherhood and Entrepreneurship

By |2019-10-14T15:01:27+00:00June 6th, 2017|Categories: Entrepreneurship|Tags: , , , |

Sharing a title of Entrepreneur and Mother is difficult to say the very least, and there definitely isn't a secret ingredient to make it work. I was reading an article stating that according to the U.S. Bureau of Labor Statistics, about 50% of all new businesses survive 5 years or more. [...]

Why Exercising Should Be Your Higher Priority

By |2019-10-14T15:03:27+00:00February 6th, 2017|Categories: Entrepreneurship|Tags: , |

I've been guilty of putting my business higher priority over everything else. Family, friends, faith, and especially health. It makes sense, though, right? Your business is what is paying your bills. If your business isn't making enough profit, then how can you put food on the table for your family? How can [...]