The best news website designs need to cater around your readers and what they will find valuable. It also needs to be consistent with the “voice” of your newspaper and what you’re wanting to accomplish.
For example, the Montrose Mirror has always solely relied on a PDF format as opposed to online blog articles. Any blog articles they choose to post in the future will not be meant for controversy. Their readers can sign-up for their mailing list, and receive the most recent issue as soon as it’s released.
Our other client, My Hyperlocal News, is set up completely different as they run on a larger scale in a much larger area. EG Publishing (Eculeus Group Publishing) manages 8 newspapers (and counting) in Arizona, targeting different zip codes and a demographic for each one. Their newspaper web design incorporates different headers and menu’s within one website. For example, North Phoenix News‘ primary brand colors are blue and they have their own logo. So we created a separate “site” within their main site to give value to their readers who are only interested in their community’s news. They offer their readers Digital Editions of their issues in a flip book, blog articles that their news editors write, business networking opportunities, and more.
Epic Kids is a magazine that has been highlighting the achievements of local kids since 2009. When the new owners took over, they hired us to handle their new magazine website design. They provide a platform to help businesses and organizations connect with local families. They distribute their magazines to a large variety of schools in the North Valley, where they end up in the students’ backpacks and they can take them home. They also offer yearly subscriptions and will mail this fun publication directly to your mailbox. Their website offers free printables, cool contests, local events, digital editions of their issues, advertising opportunities for businesses who wants to get in front of families, and camp opportunities.